After the 76ers announced a new ticket partnership with Ticketmaster earlier this offseason, it became apparent the team would also need a new jersey patch sponsorship deal. Stubhub — the team’s jersey patch sponsor prior — probably wasn’t going to cooperate with the team signing a deal with a different ticketing platform.
And as we thought, a new jersey patch sponsor has been found: Crypto.com, a cryptocurrency and NFT platform with more than 10 million users worldwide.
The new patch will make its official debut October 4 in the Sixers’ preseason opener vs. the Toronto Raptors.
Here’s what it’ll look like:
The Sixers announced a “long-term partnership” with the crypto platform on Wednesday, which includes more than just the jersey patch. The team is also launching its first-ever NFT (non-fungible token) series through Crypto.com’s NFT marketplace.
“We are thrilled to launch a long-term partnership with such a progressive team at Crypto.com, a company that shares our drive for greatness. Crypto.com will be woven into the fabric of our identity, and together, we will change the landscape for how crypto is integrated in sports. We will also leverage Crypto.com’s forward-thinking, global expertise to unveil our first-ever NFT program. These are the types of creative, innovative partnerships that we crave, and we’re thrilled to share this with our fans in Philadelphia and around the world for years to come.”
Chris Heck, 76ers President of Business Operations